Imagine having the ability to reach highly motivated people who have an interest in learning more about your merchandise instantly. Now envision that you could take our messages and personalize them for hundreds of thousands of individuals, again, instantly. Imagine again (I know… I’m beginning to become a little far-fetched here) you can possess the capacity to know, near instantaneously, as soon as your messages didn’t get to one of your intended recipients and why. Sound like a bunch of balony? Well, it’s not. In fact, these abilities, and much more, exist in what’s generally known as mass email service.
There are a lot of explanations why you should be using a mass email service…especially if you’re already using other forms of marketing, like PPC, Radio, Television and printed media. The reduced expense of marketing via email, and better ROI, are the most-often advertised (pardon my pun 
) benefits. And while these certainly help your bottom line, there are actually quite a few more reasons why you ought to be using a mass email service to market your brand. Let’s examine them!
The 1st benefit is that people are habitual naturally (I’ve got a point here… keep with me). What does this have to do with anything? Well…because many people check their emails in the morning. In fact, checking our mail is normally one of the very first items that we do after we’ve woken up somewhat. And then we check it several more times throughout the day. If you’ll let me make an analogy… people checking their inbox multiple times a day is alot like them calling you to see if you have any new offers. You may not have a new offer to make every day, but you have many opportunities a day to show it to them once you do! This potentially means great things for your business (as well as your financial well being)!
An issue that isn’t mentioned nearly enough is that you could earn a pretty penny residually by making use of other’s advertisements as part of your newsletters. Partner with some respected internet marketers and set up a partnership to advertise their products or services as long as they will do similar for you. You can also embed an affiliate link with your offers. If you choose this, be certain that you’re complying with all the regulations in your area concerning transparency! You may not generate a fortune doing this. Then again again… you might!
Another important factor of a mass email service is metrics. At a minimum, you will know when your emails were rejected, and whether it was because their box was full or didn’t exist whatsoever (called “soft bounce” and “hard bounce”, respectively). Many mass email services will track who visited your offer links and, using on-site metrics, whether they purchased and, if not, where they exited your site from. You just can’t get this sort of intel from traditional marketing platforms!
The ability to push your offers to your list is an additional advantage. What I mean with this is the fact that with mass email marketing, when you’ve got a proposal you’d like individuals to know about you can just draft an e-mail or newsletter and send it out to hundreds or thousands (or hundreds of thousands, if your list is that big) instead of waiting for potential customers to locate you. Of course, after you’ve “pushed” your message then metrics will enable you to evaluate the progress (hopefully) and effectiveness of the advertising campaign strategy!
Yet another benefit of a mass email service the ability it will give you to communicate instantly with your subscribers. If you find a good deal that you’d like to let your potential customers know about, you don’t need to spend your time producing a commercial or laying out and printing a paper or magazine advertisement. You don’t have to wait days or weeks for distribution of your ad to contact its intended audience. No, my mate, whenever you hit the “send” button… it leaves your machine and enters the inbox of the list almost instantly.
Personalization is, perhaps, the best asset of a mass email service. Let’s say that you’ve sent a deal to your list. How hard do you reckon it’s going to be to make your email stand out above the ocean of spam that will greet your subscribers’ eyes once they open their inbox? It’s going to darn difficult! The advantage of personalization is this: you can have the mailing list software automatically add the first name of each and every subscriber to their email subject line. This will show them that the email was written for them only (or at least that’s how it will appear. How impressive is that?!?